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Ubuntu users are no doubt familiar with the unique and funky name for its releases (Feisty Fawn, Breezy Badger, Hoary Hedgehog) in which it is more popular than the release number (7.04, 6.10, 6.06). Most people tends to remember the codename when refering to a particular Ubuntu release (such as Ubuntu Dapper as opposed to Ubuntu 6.06)

The main reason codename is used because it is easier for humans to memorize names compared to release number (hence the motto Linux for human beings). he same codename is also used as development name during initial buildup stage. Using the same codename has the advantage of reducing potential confusion that might arise from the different development/release name pairs.

Though the Ubuntu Wiki Page explains how codenames are formed, it doesn’t reveal the technique of naming the release is known as Alliteration.

The use of Alliteration
Alliteration is a form of mnemonics that uses the same alphabet (consonant) in two consecutive words, like Peter Parker and Lex Luthor. Phrases that use alliteration is easier to remember than those that do not.

Alliteration isn’t solely used by Ubuntu alone, other brand names or products that use alliteration includes :

  • Playboy Playmates
  • Spongebob Squarepants
  • Coca-cola
  • French Fries
  • Kit Kat
  • Pontiac Pursuit
  • Super Sonic
  • Take Two
  • Peter Pan
  • King Kong
  • Mickey Mouse
  • Paypal
  • Plater of Paris
  • Tic-tac
  • Ding Dang
  • Marilyn Manson
  • Kuda Kepang

Alliteration can make a phrase more memorable which explains why Ubuntu release name is more widely known than its release number (ie. How many people remembers Ubuntu Hoary release number?).

p/s: Now I know why I have no trouble recalling Paypal as a credit card processor service or French Fries when ordering chips at any fast food restaurant and Coca Cola as my favorite soft drink (yeah, carbonated drinks are not good, but at least they are not as pretentious as Ribena)

[tags]breezy badger,ubuntu,feisty,feisty fawn,linux,distro[/tags]


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3 smashing comments for this post.

  1. wahlau's online hut | collection of wahlau's what-so-ever online... Said:

    Mohammad Hafiz bin Ismail: The Mystery Behind Ubuntu Release Name Bakhtiar: Quicky: Rewrite witch for your Virtual Host Monster Aizat Faiz: Not Participating in Google Summer Of Code 2007 Kevin Francis: FizzBuzz in PHP Kuching OSC: Meet Up: Thu, 12 April 2007

  2. April 26, 2007 Said:

    [...] I installed, on the "official" Klikit-Linux image, the klikit bootsplash and the new version of Java (1.6.x) … everything worked out without a single problem. The boosplash seems to be working just fine. Something curious I didn't mention is that the Klikit bootsplash was built using the Freespire's bootsplash    Still have to do some testing with the Java installation.Today was mainly dedicated to "cleaning" and  tweaking the "official" image. I Installed a newer version of the SMPlayer (which will be the default video player in Klikit-Linux)I tweaked and "fixed" a few things in the apt sources.list, then updated the system with some new packages.Added some "klikit icons"  to the system, such as the Install Klikit-Linux icon Added some "needed" links to the Launch Menu.Did some minor tweaking to the Launch Menu.Added a splash screen to Firefox. Added the Klikit protocol and the needed software to be able to use the Storehouse… and it is working!  Did some cleaning and minor tweaking  to the root account.Checked and learned how to install a favicon to web pages. A favicon is that small icon that shows up in the browser next to the URL and on the browser tabs when you visit a site. Soon I'll be putting them in the Klikit-Linux web page, the forums and the Storehouse.As mentioned previously, still have to work on the user's account … but before that I still have to do some more cleaning and tweaking, and also have to test a few things to see if I include them. Anyway once I have the user's account "fixed" (working without any error), it should be just a matter of days to have a working iso! …so hold on and be patient  btw we should start thinking in name(s) to identify the Klikit-Linux release(s.)  As Klikit-Linux is based on (K)Ubuntu,  I was thinking that maybe the names should be based on something that  can easily be related between the (K)Ubuntu and the Klikit-Linux version, and I'm not talking about the version number. If you haven't noticed (K)Ubuntu uses a double name which starts with the same letter. The names are changed with each release… since version 5.10 (Breezy Badger), the names are "increased" alphabetically (the first 2 releases were hogs  ). The names:Warty Warthog (version 4.10)Hoary Hedgehog (version 5.04)Breezy Badger (version 5.10)Dapper Drake (version 6.06 LTS)Edgy Eft (version 6.10)Feisty Fawn (version 7.04)Gutsy Gibbon (version 7.10)The Klikit-Linux I'm currently working on is based on the latest (K)Ubuntu core, that would be Feisty Fawn/version 7.04. So what I'm suggesting is using a double name that also uses F + F (such as Final Fantasy, as an example). I think that it would also be a good idea to use funny names  – remember that we are trying to develop a fun distro, so we could start with the release name(s)  Have a look at this article (blog), and you will understand the why of this idea… any ideas, suggestions…or I'm I crazy…? [...]

  3. Ping.sg/user/mypapit - The Community Meta Blog for Singapore Bloggers Said:

    [...] [...]

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Mohammad Hafiz (mypapit)

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Alor Setar, Kedah, MALAYSIA


I work with a local university in Malaysia. I code for fun and I support Free and Open Source Software.


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